TRAVELODGE - berlin cameron united
Role: Art Director
Copywriter: Bharat Kumar
ACD: Todd Feitlin & Adam Lock
An integrated campaign we developed for Travelodge, where we made over and relaunched their mascot, Sleepy Bear.
The idea behind this concept was that adventure is always near a Travelodge. By creating a magical world of cut-outs and collages,
we can bring in what we would normally think are far from reach and have them closer together
Below are the individual executions. These were done in 2012.
SUPER 8 - BERLIN CAMERON UNITED
Role: Art Director
Copywriter: Bharat Kumar and Amy Leiberthal
AD: Brian Marcus
ACD: Todd Feitlin & Adam Lock
:15 second Super 8 TV spots that aired both in the U.S. and Canada that spoke about booking direct and Wyndham rewards points.
These were done in 2012. The concept for this was the quick and easy use for getting the best rates by going straight to the source.
