FLORIBAMA SHORE

Floribama Shore season 4

Network: MTV
Role: Art Director | Key Art Designer w/ Paulina Niewinska
VP/Creative Director: Angelina Battista
Key Art Agency: Internal
Photographer: Andrew Eccles
Sketches: Fernando Argosino
Art Production Director: Trevor Morris
Finishing/Retouching: Jon Parr
Project Managers: Colette Moffat & Pam Brill

MTV’s Bam is back and they’re hitting the road! No shoot, no problem.
We were challenged in creating key art that captured the cast bringing their FBS best to their next stop: the Montana mountains (gator floatie included).
We had to stay true to their fun and highly energetic nature to remind us,
you can take the crew out of Floribama, but you can’t take Floribama out of the crew!

Since we couldn’t have a shoot, we decided to use existing photography from the previous campaign and comped them together.
These are the photos used for the retouching.

Prior to comping in-house, we had original plans to shoot. We worked with a sketch artist to develop our ideas as reference for the photographer.